ABOUT
Hello, I’m a Sydney-based strategist and creative director with a passion for creating magnetic places.
With over two decades experience leading creative teams, project visions, property marketing campaigns and destination brands, my focus is creating places with purpose.
I collaborate with ambitious city shapers, urban designers and developers to translate complex information into strong positioning and placemaking strategies. I consult to agency founders and creatives on effective processes to service the property industry.
The projects I lead are bold and visually expressive, cutting through cluttered and generic markets and consistently achieving rapid sales and new place benchmarks.
I'm currently consulting under the business name MAGNET.
Please email me to see more of my experience: mattbarratt01@gmail.com
TESTIMONIALS
We worked with Matt on a large project in China and found his insights and expertise invaluable in the complex process of shaping a place vision. Matt provided valuable case studies about different types of places and filtered our research and documentation into three unique place propositions. The result has been a dynamic and exciting place brand with clear direction for a place experience. I would recommend Matt to anyone who needs a strong vision and a narrative to push their place initiatives further.
Kirsten Johnston
Founder & CEO, JWDK
Matt led the stakeholder engagement with our creative and cultural partners in the New Sydney Waterfront BID pilot phase. Matt's insights provided valuable inputs to the Charter for The World's Best Waterfront and helped us describe the huge potential to partner with creative industries in our precinct and raise Sydney's performance. I would recommend Matt to any organisation seeking a strong place-based vision.
Jace Tyrrell
CEO, New Sydney Waterfront Co.
Matt is a unique talent. He combines heavy duty strategic skills with powerful creativity – it's a compelling combination. Thorough and diligent in his approach, Matt processes immense amounts of information into succinct project visions, narratives and creative strategy documents. They unfailingly elevate the project opportunity, engaging clients and stakeholders.
Mark McClelland
Co-Founder, Cultural Capital
CONTACT
Got a project in mind? I'm always keen to collaborate with people who love place and property.
If you would like to know more about how to improve the performance and experience of your property asset or reposition your place for success, please get in touch by clicking the button below or by emailing: mattbarratt01@gmail.com